Photo by Karolina Grabowska, Pexels Did you think that ‘S’ would be all about SEO? Nope. Not this time! As I’ve written about SEO...

Repurposing your evergreen content saves business owners time and effort. Here's how.

Photo by Daria Volkova on Unsplash Quite rightly, when writing for business – whether for marketing purposes or simply when communicating with your clients – you want your writing to be of quality . Clear, succinct sentences that flow well and are grammatically correct. They help your audience to recognise you as the professional you are. And quality writing helps you stand out from your competitors. It’s a bit like food shopping. We choose the best quality, freshest ingredi

Writing content using power words helps to convert visitors into paying customers. Here's how.

Let’s start with what is arguably the more important word here: Openings Your opening sentences need to be bold and compelling....

Writing naturally engaging newsletters is essential for converting your readers into customers. And help for the copywriter who's trying to

Content writing advice, unwise words to use in your marketing content, like 'miracle' and 'unique'. And whether to include prices.

Lead magnets are excellent ways to attract customers, and leaflets are valuable marketing tools when you include Q-codes to measure results.

Humans have communicated in one form or another since the year dot. These days, when talking with others, our tone of voice and facial...

Be mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...

This letter of the alphabet was giving me a bit of grief. There were a few ‘I’ words to apply to copywriting, but they weren’t ideal....

Writing headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.

Photo by Alizee Marchand from Pexels Copywriting and content writing are both necessary in your marketing. “What’s the difference?” I...

Photo by André Ulysses De Salis from Pexels Let your writing run wild and free I’m envious of novelists, I must admit. They can write...

Photo by Cottonbro from Pexels Let's get all those 'E' words into one sentence. Here goes! For your engaging, educational and...

Have you just developed a brand-new thingumajig? Does it have bells and whistles and a really funky looking twiddly bit that makes a cute...

Photo by Pixabay Do you tend to rely on, ‘Click here’ or ‘Get in touch’ when you write your Call to Action? Sometimes, that’s all you...

The other day, someone said that blogging for business is passé. Far from it! Yes, blogs have been around for some years. But it's been...

Photo by Canva Studio from Pexels Do you like to feel cared for, listened to and understood? Most of us do! That's why making your...

Email marketing isn’t just about sending a newsletter anymore — it’s a strategic tool for nurturing leads, building relationships, and driving conversions. Despite inbox overload and the rise of newer platforms, email remains one of the most effective digital marketing tools. But you need to do it right to cut through the noise...