What’s your USP? Your Unique Selling Proposition sets your business apart from your competitors, creating a powerful marketing tool.

Photo by Daria Volkova on Unsplash Quite rightly, when writing for business – whether for marketing purposes or simply when communicating with your clients – you want your writing to be of quality . Clear, succinct sentences that flow well and are grammatically correct. They help your audience to recognise you as the professional you are. And quality writing helps you stand out from your competitors. It’s a bit like food shopping. We choose the best quality, freshest ingredi

Writing content using power words helps to convert visitors into paying customers. Here's how.

Be mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...

Writing headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.