Like a good book, your marketing content should leave a lasting impression. Here's how to write engaging stories to attract your audience.

By writing engaging content that captures people’s attention, creating intrigue and a desire to want more, you can achieve great heights.

Photo by Daria Volkova on Unsplash Quite rightly, when writing for business – whether for marketing purposes or simply when communicating with your clients – you want your writing to be of quality . Clear, succinct sentences that flow well and are grammatically correct. They help your audience to recognise you as the professional you are. And quality writing helps you stand out from your competitors. It’s a bit like food shopping. We choose the best quality, freshest ingredi

Humans have communicated in one form or another since the year dot. These days, when talking with others, our tone of voice and facial...

Be mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...

Writing headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.

Photo by André Ulysses De Salis from Pexels Let your writing run wild and free I’m envious of novelists, I must admit. They can write...

Photo by Pixabay Do you tend to rely on, ‘Click here’ or ‘Get in touch’ when you write your Call to Action? Sometimes, that’s all you...

The other day, someone said that blogging for business is passé. Far from it! Yes, blogs have been around for some years. But it's been...

Photo by Canva Studio from Pexels Do you like to feel cared for, listened to and understood? Most of us do! That's why making your...